Anything communication and corporate identity!

Tips, tricks and lessons. Join in the discussion and sharing of ideas on various topics corporate communication, communication strategy, graphic design, and publication layout. Share your ideas on and learn about blog brand identity, marketing research, corporate identity design management including development of guidelines, logo design development, blog writing, advertising and PR copywriting—even SEO copywriting, layout design, vector design, among others. Find your own solutions to and help others in their corporate communication and brand identity problems.

Sunday, August 21, 2011

Logo design project: Pinoy Bloggers



Pinoy Bloggers is a community or network of Filipino bloggers (based in the Philippines and abroad). Its purpose is allow members to get to know each other and help each other out in various issues and situations.

Maverick Communication Inc (Mavcomm) is glad that its logo design was chosen to be the official logo of the group. It is an opportunity to us to explain and demonstrate some of the important rudiments of logo design. It is part of Mavcomm’s advocacy and business to help people and small companies in their corporate identity needs.

We have published a couple of articles on corporate identity and logo design on our blog site that you may want to read to see the point of this exercise.

Planning logo design applications
Corporate identity and logo design for the net

Tuesday, June 14, 2011

Blog4Reviews: PR expectations of bloggers

Continuation of the text of Walter Gozar's talk at Blog4Reviews 2nd Anniversary & Professional Blogging Conference, 11 June 2011, Tribeca Private Residences, Sucat, Muntinlupa City. Thanks to Ms. Janette Toral and Tribeca Private Residences. © Walter Gozar & Maverick Communication Inc.


Part 2
Crisis communication and blogger relations

Continued from: Internet crisis response


PR expectations of bloggers

Many problems that arise in blogging can be a result of misunderstanding or miscommunication between bloggers and PR practitioners. Between April and May 2011, some issues related to PR events that had problems have been discussed in many blogs and forums. The issues are mainly about: copyright, customer and media (or blogger relations), just compensation, and etiquette.

PR practitioners, and events hosts and sponsors would obviously see things differently from bloggers. As PR practitioners need to understand bloggers and social media, it would help if bloggers too try to see things from the PR practitioner’s view. This would help in making communication exchange far easier and more pleasant and enjoyable.

Monday, June 13, 2011

Blog4Reviews: Internet crisis response

Continuation of the text of Walter Gozar's talk at Blog4Reviews 2nd Anniversary & Professional Blogging Conference, 11 June 2011, Tribeca Private Residences, Sucat, Muntinlupa City. Thanks to Ms. Janette Toral and Tribeca Private Residences. © Walter Gozar & Maverick Communication Inc.



Part 2
Crisis communication and blogger relations

Continued from: Opportunity and crisis preparedness with blogging.


Internet crisis response

While the suggestions below discusses crises that erupted in blogosphere, they may still apply to any crises that need to tap into social media and bloggers.

1. Assess the communication problem. Not all issues that arise from blogosphere cannot always be considered crisis. Many are actually irritants and nuisance. There are many ‘flamers’ and trolls all over the blogging world. And it is sometimes best to ignore these, especially if the parties involved are using false identities. Responding to them could only aggravate the situation.

Sunday, June 12, 2011

Blog4Reviews: Crisis preparedness with blogging

Continuation of the text of Walter Gozar's talk at Blog4Reviews 2nd Anniversary & Professional Blogging Conference, 11 June 2011, Tribeca Private Residences, Sucat, Muntinlupa City. Thanks to Ms. Janette Toral and Tribeca Private Residences. © Walter Gozar & Maverick Communication Inc.




The Lola Techie campaign of BayanTel is one terrific integrated marketing communication that utilized practially all possible media platforms. It also turns out to be a very effective crisis preparedness communication program. Note how people would be much kinder in complaining as they approach Lola Techie. The campaign won an Anvil and a Quill Award. AVP from is BBDO's channel on Youtube. 

Part 2
Crisis communication and blogger relations
continued from Crisis @ the speed of thought


Opportunity and crisis preparedness with blogging

The only way that a PR practitioner could utilize social media for crisis and other communication purposes is to be involved in new media. There is no other way. (Farming out the operation could be an option though.)

Here are a few things to think about and do.

1. Start blogging. Don’t wait for a crisis to erupt before you start blogging. Your blog is practically worthless if you will just create a blog when a crisis. It takes time for search engines to include your blog in its index. If it’s not in the in their indices, your blog will not appear in searches. Blogging yourself would also help you understand and connect with bloggers. So create your blogs NOW! The older the blog is (with content of course), the easier it is for search engines to find.

Saturday, June 11, 2011

Blog4Reviews: Crisis @ the speed of thought

Here is the full text of Walter Gozar's talk at Blog4Reviews 2nd Anniversary & Professional Blogging Conference, 11 June 2011, Tribeca Private Residences, Sucat, Muntinlupa City. Thanks to Ms. Janette Toral and Tribeca Private Residences. © Walter Gozar & Maverick Communication Inc.

from Wikipedia  http://en.wikipedia.org/wiki/File:EDSA_2.jpg


Part 2
Crisis communication and blogger relations


To borrow the title of Bill Gates’ book, the internet is business at the speed of thought. Rumors and other crises also spread at the speed of thought.

Filipinos had a foretaste of the power of new media—especially SMS via mobile phones—during EDSA Dos. It was a revolution that got mobilized through SMS. It was a foreshadowing of developments that we are now witnessing in the Middle East.

Tuesday, May 31, 2011

Crisis communication management to-do list




Part 1: Crisis communication management and planning basics for bloggers and entrepreneurs


Here is the third part of the series. Continued Crisis preparedness and building goodwill.


Crisis communication management to-do list

1. Designate a spokesperson. There should only be one official spokesperson dealing with media and certain stakeholders. Others may be assigned to deal with certain stakeholders as appropriate. No one else should be allowed to speak on behalf of the company. A common communication plan and the same messages should be used by all spokespersons.